Emma Porter

Emma Porter is a trusted voice in the optical industry, bringing over 7 years of hands-on experience in independent optical practice management, public relations, and digital marketing. Emma has helped optical brands and practices craft compelling stories and build strong digital profiles, with a focus on connecting authentically with patients and communities. Her background blends in-practice knowledge with strategic communications expertise, making her a sought-after contributor for digital marketing initiatives in the optical sector. Emma’s commitment to advancing the visibility of independent opticians through thoughtful content and PR strategies underpins her work. She is passionate about helping practices grow and thrive in an increasingly digital world.